Stimulating the Visual Generation

The need to "feel the fabric" in brick-and-mortar stores holds none of the appeal it did for younger consumers. They're totally comfortable buying products based only on images. Smartphones’ touchscreens have made them almost hyperactive about it. Give tablet users the option to swipe among images, let desktop users enlarge them. However consumers are viewing your e-commerce site, allow them to interact with the images presented to them. Today's consumer feels frustrated when denied this level of control.