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Joe Keenan
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* digital circular: sends timely, "location-based" store offers to consumers at no cost to deliver increased foot traffic;
* smart clerk: provides UPC scans of products to deliver product information, reviews and social shopping features;
* dynamic couponing: serves behaviorally targeted and timely "in-aisle" coupons to automatically cross-sell product categories and increase conversion;
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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