Still Fit to Print?

Web Remains Cumbersome

Take Michael Arking, president of Frenchtoast.com, a Dayton, N.J.-based seller of school uniforms: He notes that even though the majority of his company’s business is conducted via the Internet, the catalog is crucial. “Eighty percent of our business is done on the Web, and 20 percent is done through our catalog,” he points out. “But I continue to be a big proponent of the catalog, because it’s something that consumers like to hold in their hands. You can’t hold the Web in your hands.”