Still Fit to Print?

This has enabled the company to separate general “Google customers” from established catalog clients, explains John Fry, National Allergy Supply’s vice president of marketing and sales. “When you go online, instead of typing in our URL, you may go to Google and type in ‘National Allergy Supply’ and then you click on the link. To us, you’re a Google customer, but you’re really a catalog customer who just happened to enter our site via Google. This has confused the information that we’ve been trying to get about how catalog customers respond,” he explains.