Still Fit to Print?

A Real-world Example

Over the past six months, Duluth, Ga-based National Allergy Supply has been honing its data collection processes to do just that. The allergy relief products marketer, which plans to continue mailing its print catalog, is exploring the feasibility of mailing full catalogs to some customers, while sending smaller, less expensive mail pieces — such as postcards directing clients to the firm's Web site — to others.