Still Fit to Print?

Arking says catalogs better adhere to consumers' thinking processes, whereas the Internet often can be cumbersome. "There's a linear way of thinking with print, because people always know where they are," he says. "Sometimes entering the Web is like being in an abyss: You don't know where it begins or where it ends, and you're always floating along. With a catalog, you know where it begins and ends, and you have much more control, in a sense, of moving through it."