Still Fit to Print?

With this new system, Fry and his colleagues are better equipped to decide what print pieces to send where, and how effective their print catalog mailing efforts actually can be. "We've been trying to get clean information over the past six months or more that will guide us in the future," he says. "We may find that our response is even better than we think. Or, we can test those people, carve out half of the names and try a postcard instead of a catalog. We didn't feel it was time to do further testing until we hadaccurate information."