3 Steps to Building Solid Customer Relationships

Successful e-commerce companies have found ways to incorporate both automated systems and human processes to help run their organizations. Through their implementation, these systems and processes produce a significant amount of data that companies can tap into, helping to improve performance. In an effort to balance this overflow of data while not losing sight of the people on the other side of those numbers (i.e., your customers), I suggest building what my company calls an e-commerce customer lifecycle platform (ECLP).