Be a Survivor

When tough times do appear, catalogers find their books already are filled with the moderately priced items ordinary people are seeking just then. This factor clearly has benefitted many catalogers during the last two years.

Printing and Postage

A third reason catalogers often have a better chance at surviving tough times is that printing and mailing are such huge parts of a cataloger’s budget. For most other types of businesses, the largest costs involve real estate, equipment and staff—all line items that are difficult to chop quickly when the economy tanks.