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AOVs are Low
A second major reason catalogers weather tough times better than other businesses is that their average order values (AOVs) are so low. In general, mail-order buyers have never liked making very large purchases (e.g., cars, appliances) from a catalog, which means most catalogers stock mid- to lower-priced merchandise.
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- Companies:
- Fingerhut
- McIntyre Direct
Susan McIntyre
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