Be a Survivor

Cataloging has seen its share of recent collapses and closures (e.g., Fingerhut, Springhill Nursery, Willis & Geiger, Balduccis). Several others have come right to the brink of disaster before pulling through.

It’s also true that, in general, catalogers have endured the recession, the aftermath of Sept. 11 and anthrax in the mail better than many industries. This is partly thanks to built-in advantages that catalogers have for surviving disasters, and partly because of specific business principles and techniques catalogers have applied.