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• When sinking sales compel you to choose between cutting costs or borrowing heavily to tide you over until good times return, grit your teeth and make the cost cuts. The fact that catalog sales are less likely to plunge when the economy ticks down also means catalog sales are less likely to soar when the economy ticks up. Catalogers often have a harder time than most paying off heavy debt.
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- Companies:
- Fingerhut
- McIntyre Direct
Susan McIntyre
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