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So lately, when costs are rising even further, I’m seeing catalogers simply cut circulation. This can work for a while, but not forever. Housefile attrition will set in.
How to respond? One gift cataloger has begun scrambling desperately to acquire the buyers of any competitor who fails, on the theory that economies of scale are the only remaining efficiency still left to exploit.
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- Companies:
- Fingerhut
- McIntyre Direct
Susan McIntyre
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