Be a Survivor

Instead, they can chop print runs and circulation, with matching reductions in the call center (where staffing issues are so volatile anyway that big changes seldom raise an eyebrow).

All of that said, however, my biggest fear for tough times ahead isn’t recession, terrorism or war. It’s postage. After many years of paper and postage cost jumps, many catalogers have become just about as efficient as they possibly can be in these arenas.