Steady As She Goes

Because many of the company’s departments were operating in a vacuum, they filled that vacuum with more experienced people and proper planning skills.

He also added people in a few key areas, such as circulation planning, which was lacking at the time. And where little to no circulation planning was in place before the acquisition, the team immediately instituted pre-planning with a budget. “If we’re going to mail these books, we need to know how much money we need in order to mail, and we especially need to know how much money the mailing should make,” Giesler says.