Steady As She Goes

Mike Grant, managing director at New York-based direct marketing consultancy Winterberry Group agrees. “People not only invest in a company because of its position in the marketplace, but also [based on] the strength of its management,” he says.

Built on a Solid Foundation

AmeriMark lacked a solid business platform when Giesler purchased it, but he quickly put in place people who could move the business forward. He credits his partners — his son, Louis Giesler, executive vice president of operations, and Diane Huzar, executive vice president of marketing and merchandising — with bringing a great deal of expertise and discipline to their areas of the business.