Steady As She Goes
By
Matt Griffin
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
But the company soldiered on, in no small part due to its customers’ loyalty. AmeriMark’s primarily mature low to middle income female customers may not be big spenders, but Giesler says they’re more valuable than high-ticket customers, because “they’re not as fickle as high-ticket buyers. … If you treat them right and give them quality and service, they’ll purchase often.”
0 Comments
View Comments
- Companies:
- Donnelley Group
Matt Griffin
Author's page
Related Content
Comments