Steady As She Goes

No stranger to cataloging, Giesler made a name for himself at Arizona Mail Order, now known as Crosstown Traders. He knew he was taking on a challenge with AmeriMark, describing the company at the time he acquired it as a “1950s-style business, with no management discipline.”

For instance, “There was no budget. They had little or no financial reporting,” he recalls. “The controller often waited about 45 days after the quarter until he had all his bills in to prepare a financial statement.”