Steady As She Goes

So last year, the company launched Time for Me, a health and well-being catalog aimed at a slightly younger and more upscale audience than other AmeriMark catalogs cater to. Because of this, Giesler and company decided to give the catalog its own e-commerce site separate from AmeriMark.com.

The younger audience for Time for Me is more used to transacting online, and Giesler theorizes that as this group ages, it’ll easily transition to visiting AmeriMark’s other brands online. Winterberry’s Grant agrees.