Steady As She Goes

Current Growth Opportunities

In 2000, AmeriMark launched AmeriMark.com, which would become the main e-commerce site for all of the company’s brands. Until 2005, all AmeriMark-brand Web sales were handled through this single site.

Giesler and his team initially thought the AmeriMark brand would become more dominant and recognizable than its individual catalog brands. He admits, however, that in the past 18 months, they’ve begun to re-evaluate that position.