Steady As She Goes

While Giesler won’t disclose the percentage of customers who use the proprietary credit program, he notes that the program is growing considerably every year. In fact, one of the advantages the JH Partners investment has brought to the table is the ability to expand the credit program.

And it’s a good thing, too, as Giesler explains that credit customers have a lifetime value approximately five times greater than non-credit customers. He also believes the credit program creates a strong partnership with customers.