Steady As She Goes
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Matt Griffin
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Using the customer database, AmeriMark creates in-house models that determine a customer’s propensity to buy, based on the number of catalogs she receives. And with 1.8 million 12-month names and a complete housefile of 5.2 million, there’s no end to the amount of modeling that can be done. Much of the company’s sales growth has been the result of these models’ effectiveness.
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- Donnelley Group
Matt Griffin
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