Steady As She Goes
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Matt Griffin
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Modeling for Growth
But steady growth doesn’t just happen. Once Giesler built up the team he needed to grow, he focused on bringing his customers back more often.
To that end, in 1999 AmeriMark began building a proprietary in-house marketing database and overhauled its customer database to get a complete picture of customer buying behavior.
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- Donnelley Group
Matt Griffin
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