How Retailers Can Keep Up With Flash Demand

Retailers must prepare for dramatic shifts in demand in advance of when they happen. For the supply chain, this means being commerce ready — i.e., ready to sell and ready to execute any way, any time, anywhere. To achieve this, retailers need a fulfillment execution system that's flexibly designed at its core so that it dynamically aligns supply with customer demand in the most optimal means possible, without intervention by the enterprise.