How Retailers Can Keep Up With Flash Demand

Forecasting and Flexibility
In recent years, supply chain fundamentals have changed tremendously. Distribution centers have historically been the focus of all online and in-store fulfillment, however, today's enterprise considers all inventory locations as potential points of fulfillment. Retailers need visibility into every touchpoint in each inventory location in order to deliver successfully on consumer demand, regardless of the circumstances. Flash demand is a great example of how the marketplace can change in the blink of an eye. Having an agile and flexible supply chain is critical to ensure that all selling opportunities are converted quickly and efficiently.