How Retailers Can Keep Up With Flash Demand

Or what about when two teams are competing in the Super Bowl and everyone wants to purchase a winning NFL jersey? Online deal sites and "flash" sale events create unexpected demands for retailers. In the omnichannel age, retailers must be able to respond quickly to these surges in demand and adapt their supply chains accordingly. As such, it's critical that supply chain managers take steps to ensure that their systems are ready in advance and flexible enough to adapt.