Customer Retention: Staples Launches Omnichannel Printing Program to Better Serve B-to-B Customers
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Joe Keenan
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Staples Advantage, the B-to-B division of Staples Inc., launched a new program in March designed to better serve the needs of the office supply retailer's business customers. Print-to-Store enables customers to order print jobs through staplesadvantage.com and pick up the finished product at their closest Staples store. The program caters to the omnichannel shopping behaviors of Staples' B-to-B customers.
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- Companies:
- Staples
- People:
- Steve Bussberg
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