B-to-B Cataloging: Hire or Outsource?
Expertise You Need
Managing merchandising and product development, for the most part, requires a level of specialization that’s unique to your company or niche. You may outsource manufacturing or elements of design and engineering, but to maintain competitive advantage, you probably need a dedicated expert leading product development and merchandising.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.