B-to-B Cataloging: Hire or Outsource?
What’s Your Answer?
If you answer no to either of the above questions, your business is at risk. For that core competency, you’re likely spending too much money, not getting the response you could, missing a strategic opportunity, not staying current with technology or all of the above. Successful B-to-B catalogers outsource the competencies in which they lack expertise or only need part-time help.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.