Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

As Faintreny sees it, the present and future of Redcats USA revolves around building and bolstering brands that can compete with other specialty retailers and catalogers, and thus maximize the company’s global sourcing. He also anticipates an increased emphasis on e-commerce.

“We’re moving quickly,” he says. “We looked at our customer file and tried to understand who our customers are, what their expectations are, and sought to align our brand and image where they should be.”