Redcats’ Brand Revival

But unlike some other foreign-owned companies, in which heavy-handed parent firms guide them down ill-advised paths that are out of touch with American tastes and economics, Redcats is closely in-tune with both the needs of its American customers and the U.S. marketplace.

Through aggressive research, the company discovered that its loyal customers would buy more than just clothing — namely home décor and gifts. To date, spinoff catalogs into these categories have been Redcats USA’s primary growth initiatives.