Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Redcats USA’s List Managers

Catalogs: Millard Group, (603) 924-9262
Direct Media, (203) 532-1000
Package Insert Programs: Media Horizons, (203) 857-0770

How the Name “Redcats” Originated:

When parent company PPR first named its home-shopping division, it incorporated “red” from its original La Redoute catalog (which was the name of a wool factory in a small region in France that spawned the French apparel catalog), and “cats” from catalogs.