Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Redcats USA’s Titles

BrylaneHome, housewares and domestics
BrylaneHome Kitchen, kitchen goods
BrylaneHome Wishes, household gifts
Chadwick’s, misses’ budget apparel
Jessica London, plus-size offshoot of Chadwick’s
KingSize Direct, men’s big and tall apparel
Lane Bryant Catalog, women’s plus-size, comfort apparel
La Redoute USA, misses’ French-influenced, fashion apparel
Lerner Catalog, misses’ fashions
Roaman’s, women’s plus-size, budget apparel