Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

About Redcats USA

Formerly known as: Brylane
Headquarters: New York City
Parent company: Paris-based Redcats, the home-shopping division of PPR, a retail distribution and luxury goods company
Number of catalog titles: 10
Merchandise: apparel, home décor, gifts
Channels: 70% catalog, 30% online
Demographics: female; ages 35 to 54; household income $45K to $60K
Annual catalog circ: 600 million+
Average order value: $80
# of employees: 5,000
Printers: Quad/Graphics, Quebecor World