Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

The new catalog contains more than 150 styles, about one-third of which are exclusives. The book contains proprietary brands featured in Roaman’s. As it has done with many of the other titles, Redcats USA plans to develop a staff specifically for Intimate Promise once sales take off.

Intimate Promise’s thrust has been consistent with Redcats USA’s corporate French connection. “We’re trying to cultivate a culture to evolve toward more innovation and to be a true leader,” Faintreny says. “That starts from the top, encouraging people to test new things. And that takes time.”