Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

With more proprietary brands in all the apparel books, each catalog now has a clearer vision that’s consistent with brand positioning, Gaigneux continues. And the company applied this formula to the February launch of Intimate Promise, a catalog of bras and other intimate garments targeted at plus-sized women from the Roaman’s list.