Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

“Previously, we sold very little private label,” says Executive Vice President Gaigneux. “Now, 60 to 80 percent of our clothes in these books are private label. By increasing private label offers, each brand is able to emerge as a category leader for the plus-size customer — casual wear for Lane Bryant Catalog, social wear for Roaman’s and career wear for Jessica London.”