Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

The result? The next book performed considerably better, he says. “When you put all these back-to-basics approaches in place, you can fix any problem.”

Improving Apparel Books

This fundamental approach also has helped the company reposition Chadwick’s and some of its other apparel books. For the plus-size apparel titles, such as Lane Bryant Catalog, Roaman’s and Jessica London, Redcats USA has focused more on private-label offerings.