Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

What’s more, the company’s corporate moniker was changed nearly a year ago to Redcats USA to better align itself with the global aspirations of the parent firm.

The former Brylane was headed for more than 20 years by Peter Canzone, who retired in 2000. He was replaced by Russell Stravitz, a former chairman/CEO of Federated Department Stores’ Rich’s/Lazarus/Goldsmith’s retail unit. Stravitz resigned at the end of 2003 and was replaced by Faintreny, as the parent company affirmed greater control over the American division.