Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

For example, no longer will contact center reps inform customers their orders will arrive in, say, six to 10 business days (or however many days). Says Kazmer, “First of all, some customers don’t know what a ‘business day’ is. So we want to tell them their orders will be there on or before a specific date.”