Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

With more Redcats USA managers in tune with one another, as well as their foreign colleagues, they’ve been in a better position to take part in global corporate initiatives. Over the past couple of years, for instance, the company created “CliO,” which stands for “Client Obsession.” A Redcats USA global initiative carried out first by Redcats in Europe, CliO means, “It doesn’t matter if you’re in IT, marketing or merchandising: All programs have to support the customer,” Kazmer says. “It’s all about listening to the customer from every department in the company.”