Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

When Brylane bought Chadwick’s of Boston in 1996, that catalog property was managed independently from its West Bridgewater, Mass., headquarters. Before Faintreny took over as chairman/CEO, “We had a big hole in Chadwick’s management,” he says. “The first thing we did was put in place a talented management team. We appointed a new general manager, marketing manager and vice president of merchandising to better bring the Chadwick’s brand to where it should be. We’re finalizing the integration of the West Bridgewater offices and are now one group.”