Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

The French influence also has been felt in Redcats USA’s organizational structure. Under Redcats USA’s management alignment and Faintreny’s leadership, the company has established separate marketing departments, and reorganized Internet and global sourcing.

“Previously, we didn’t have enough people,” he notes. And to keep up with what the parent firm is planning, and to share merchandising and marketing ideas and sources, most Redcats USA executives attend global Redcats meetings every six months.