Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Parental Guidance and Support

In addition to being customer-driven, the company’s evolution from apparel to home accessories also was helped by the parent firm. Redcats USA operates several European catalogs that serve those markets already.

“We wanted to balance our portfolio here,” Faintreny says. “And the rest of our group in Europe already was in these markets. So this was a good way to use our existing sourcing resources.”