Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Although he won’t quantify the gains Redcats USA has achieved in margins by increasing its Far East sourcing, Faintreny does call it a “significant difference. We weren’t completely aligned with global sourcing,” he says. “So we had to align it within our global organization.” Significant margin gains also are coming from the company’s extensive use of Far Eastern sources — sources used by Redcats in Europe — as well as importers, Faintreny says.