Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

In developing its products, Kazmer says Redcats USA follows key merchandise trade shows around the world — more so than ever before — to see what trends are developing.

Merchandising Themes

The best-performing merchandising concept for BrylaneHome has been coordinated products, such as nautical-themed bed linens, matching curtains, bath mats, toilet bowl covers and even some wall decorations. “We cover the total concept,” Kazmer says, “because customers no longer want to buy just a bedspread. They want to walk in a room and say ‘I love this place because it all matches and is beautiful.’”