Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Says Friedman, “We’re no competitor of the Williams-Sonomas and Pottery Barns of the world from a home fashions perspective.” Rather, moderate, value-priced items such as a “Calypso” comforter, sham and bed skirt set ($39.99), cotton-duck slipcovers ($44.99), and a 115-piece stainless steel flatware set ($29.99) sell best in BrylaneHome.