Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

In positioning its home décor businesses against such viable retail competitors as Bed Bath & Beyond and Linens ‘n Things, Kazmer says, “We don’t have the same issues they have. They’re limited in square footage and therefore limited in the number of items they can offer. We can offer more in our catalog and on the Web. So our catalog is kind of a stay-at-home philosophy. What sells well for them will work well for us.”