Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Since delving into home goods, the BrylaneHome book has succeeded by digging deeply into most home-related product categories, from bedding, sheets, pillows and towels, to bathroom accessories, curtains, vacuum cleaners, sewing machines, and even luggage. “The nesting trend that occurred after Sept. 11 continues today,” Kazmer observes, noting the company currently is doing best with basic bedding items.