Spinoffs, new merchandise categories and other strategies Redcats USA is using to capture new customers.

By Paul Miller

Redcats USA also conducts its own focus groups and phone surveys. “We’re paying close attention to psychographic information we obtain to tailor our marketing and merchandising strategies,” says Gary Kazmer, executive vice president of Redcats USA’s Lifestyles Group, which includes BrylaneHome and its offshoot catalogs BrylaneHome Kitchen and BrylaneHome Wishes.